Wednesday 27 August 2014

Ralph Lauren First Luxury Lifestyle Brand To Offer Smart WearableTechnology Apparel




Ralph Lauren have become the first luxury lifestyle brand to offer smart wearable technology apparel, with the unveiling of the Polo Tech Shirt at the US Open Tennis Championships.







The Ralph Lauren Polo Tech Shirt tracks biometrics and psychometrics to improve performance and overall wellbeing using a “black box” that streams real time data to an iPhone app.

Data outputs include energy level, heart rate, heart rate zones, heart rate variability, breathing rate, breathing depth, breathing alerts and activity intensity, steps and calories burned.










The Polo Tech Shirt will be available to buy in 2015.







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