Monday 28 April 2014

Nike Tech Pack: Tech Hyperfuse Women's Collection




For summer 2014 the Nike Tech Pack takes up a new fabrication to cope with the varying circumstances of an active lifestyle. The update offers a range of benefits like lightweight, breathability, and durability to Nike’s most iconic sportswear silhouettes and new styles – the Windrunner, Vest, and Poncho. In its latest installment the Nike Tech Pack presents a new innovation – the Nike Tech Pack: Tech Hyperfuse Collection, an assortment that continues to push the boundaries of classic sport apparel.

Sport and culture meet in fluid step in the Nike Tech Pack Collection. Employing breakthroughs from the proven Hyperfuse technology, this collection simplifies sport design by stripping down the layers of construction and delivering three key benefits; lightweight, breathability, and durability. Ripstop fabric, Taped and bonded seams, and reverse coil zippers allow technology to amplify the design of the popular Nike silhouettes. The focus is on making products better through subtraction—decreasing weight improves breathability and fit, allowing the wearer to remain cool and comfortable.

The Nike Tech Pack design approach begins by building everything from the inside out. Fused layers of material give dimension to the aesthetic, as well as provide a clean finish. Taped/bonded ripstop delivers both a lighter and more durable garment. The material is also engineered to allow air to move through it, increasing breathability and ventilation for the warmer months. The craft of the garment pushes colorful, transparent design. Its packable nature makes lightweight layering easy and convenient—the perfect solution for facing environmental changes during long days on the go. Nike Tech Pack is a new expression of style through Nike innovation.

The Nike Tech Pack: Tech Hyperfuse collection is now available exclusively on Nike.com and will be available at select Nike Sportswear retailers beginning in May 









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