Wednesday 26 October 2011

#swatch MTV playground -Faye Dinsmore - First casting

FROM FACEBOOK PHENOMENON TO SWATCH MTV PLAYGROUND:
Ireland’s most successful model, Faye Dinsmore, steps into the role of Guest Editor on Swatch MTV Playground


She has taken Facebook by storm, being the first ever Irish national to attract more than 100,000 followers on the social networking site (she now has over 200,000 fans, leaving Ronan Keating’s 35,000 cold) and now, the most influential and successful model Ireland has ever produced, is taking the helm as guest editor of online creative platform Swatch MTV Playground.

Faye’s own fashion blog, detailing the hectic, often glamorous, and always public, lifestyle, of a model in demand, is already a huge hit with fashionistas across the globe, so her guest editorship of the blog stream on Swatch MTV Playground is a much anticipated move.

Signed alongside giants of the modelling world such as Freja Beha, Gisele Bündchen and Heidi Klum, to agency IMG, Faye’s career has been going from strength to strength over the last 18 months, and she is now the face of a lucrative global campaign for L’Oreal.

As guest editor, she will curate, shape and inspire the Playground community with insights, experience and her take on the fashion world. Faye’s unique perspective will permeate the multiple content streams across Swatch MTV Playground through blogs, video content, interviews and social media interaction.

Of her involvement with Swatch MTV Playground, Faye has said, “When young people get creative, they bring new life to art, fashion, music – everything you need for a vibrant and dynamic cultural community. I’m excited to be a part of this through Swatch MTV Playground – as Guest Editor, I can’t wait to be inspired!”

Faye Dinsmore’s inspiring, unique and potentially controversial guest editorship of Swatch MTV Playground goes live on October 17.


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