Friday 10 September 2010

JOHN SMEDLEY'S FASHIONS NIGHT OUT

We drank - Vintage inspired cocktails & champagne
We ate - Various canapes (very tasty)


John Smedley was my first port of call for this years Vogue Fashions Night Out, store manager Frederik Larsen and staff created a cool and relaxed atmosphere for an appreciative crowd who were surrounded by luxurious knitwear.  The evening consisted of a meet and greet, then guests were free to wonder  around and discover the luxury that is John Smedley.  During my time at the store I was lucky enough to meet author Caroline Cox, who gave a very informative talk on vintage knitwear and jewellery. Guests on the night were offered a 15% discount off the current A/W 10 collection and were gifted with an original knitted lavender bag with their purchases and also had the opportunity to purchase Carolines' books. 

 Overall the night was a wonderful experience and I'm excited as the Smedley brand becomes more innovative.  The collection offers something for everyone, dress it up or down it looks good! I mean I wore John Smedley to John Smedley.









Caroline Cox





































Check out the A/W10 collection http://www.johnsmedley.com/

1 comment:

Diary of a clotheshorse said...

you may think im bias but after many years of attending parties i know a good one from a bad one. John smedley was so relaxed thatif you did not fit in there must be a problem!! im bein serious for knit wear leave the dolce's and gucci's and try smedley try on item i bet you will be back... thats how i started the first piece i bought i still have and i am confident to show it to anyone!!